Welcome to the
January issue of highlights from the flights.
The Flying Doctor specialises in fast
response to computer problems for homes, people running business from home and in small offices.
Call The Flying Doctor because we will sort out your computer, web and network issues in a businesslike, sensible way. But, if there’s no affordable cure and it’s cheaper for you to buy a new computer, we will say so.
With 30 years’ experience of fixing computers, there isn’t much that we haven’t seen before. But we’re honest too - if we can’t fix it, we’ll tell you!
Remember we offer free email and telephone support and you can read our collection of
We’re so sure that we’ll sort out your problems that we say:
if The Flying Doctor doesn’t sort your problem then you don’t pay!
Call 01865 748197
for a fast response to your computer problems.
|This month we look at:
Do you want to get you and your company in front of them on a regular basis? Do you send email newsletters to your contacts and customers?
On the other hand, do you get them from others? Which do you read and which do you delete straight away? What are the reasons for reading one and not another?
The basic reason is that there has to be enough that is useful to the individual reader on a regular basis. Are you going to open an email newsletter that is just a catalogue?
So, if you want a newsletter, ask your marketing person or 'roll-your-own':
1. go to www.mailchimp.com and set up a free account (easy bit)
2. Write some interesting articles (harder bit!) - read the trade press, think about what has happened to you recently, if you sell products some tips on how to look after them...
Personally I'd suggest having at least six ready to go in case the creative muse dries up.
3. In mailchimp design a template for your newsletter (the stuff that won't change) and add a list of recipients who have agreed to receive it. Remember to ask every contact you meet if they would like to receive your email newsletter and add those who do. If you stick email addresses in at random, you are heading for failure or worse.
4. Set up a new campaign and put four of your articles into the newsletter
5. Send a test to yourself
6. send it out!
7. See what happens
email spam, scams and unsubscribes
We all love to communicate and it's so easy these days – email, twitter, messaging, facebook.....
The television show the real hustle shows that we need to be careful who we talk to and that applies even more online where we can't look them in the eyes. Does being online make them automatically trustworthy?
No. Just like when you get off the plane on holiday, there are plenty of scammers and con artists out there just waiting for innocent tourists.
They will try to:
get your bank details
put bad stuff on your computer and demand money to remove them
steal your passwords
and so on
They do very well, because people don't take care.
Most is done online by:
a)getting you to open attachments or visit websites by claiming that someone has sent you an electronic greetings card or that there is a parcel for you. All that happens is that you get nasty software on your computer
b) sending you emails that ask you to revalidate your on-line banking details, paypal account or whatever. It's easy to pretend to be your bank. The Melbourne IT Group polled 1,007 U.S. adults to assess their online behavior and check how they verify the authenticity of bank websites:
47 percent said they merely evaluate the look and colors of a website to decide if it's legitimate.
Only 45 percent said they verify that the web address (URL) is correct.
6 percent of respondents admitted they don't check anything.
So vast numbers of online users do go to these spoof sites and enter their information, yet they wouldn't give their PIN to someone who rang up.
c) putting a big flashing window up saying that problems have been detected on your computer (usually a minimum of 300) and inviting you to 'click here' to cure them. At best they will take money off you; at worst they will charge you and then download rogue software that causes even more problems. Trust your security software – if you don't recognize the program giving you the warning then ignore it.
So what can you do?
Don't click on attachments or links that you were not expecting or don't like the look of
always enter a web address yourself if you are at all unsure
be very careful of shortened links - bit.ly and so on – as they often disguise bad stuff
Never unsubscribe from emails – just proves your address exists
Scammers are even ringing up and saying that there is a problem with your computer. They cannot know this, but they will call enough people who coincidentally actually have a problem at that moment to make it worthwhile.
How much is that printing costing you?
Printers, especially inkjets, are getting cheaper and cheaper. It’s a bit like the razor handle and blades, where you get the handle cheap and then they make their money on the blades.
The real cost of a printer is in the inks for an inkjet or toners for a laser: how much they cost and how much the printers use.
Costs per page that you see quoted is measured by standard test images (ISO/IEC 24711 test). The tester just prints these (actually five) pages until the ink runs out. But does anyone actually print like this? What if you have a large logo in one colour; what if you only print a few pages at a time?
All these will alter the cost per page, but at least we have a comparison benchmark. I suggest when buying anew printer that you buy one with individual cartridges for each colour so that you only need to change that one. Also look at the cartridge costs so that you get some idea of what you will be paying.
A recent review in PCPro showed that costs per page can vary wildly: 0.8-4.0p for a mono page and 3.4 - 11.5p for colour. That adds up, although you have to decide whether you are sacrificing quality for a cheaper print, although the two aren’t always mutually exclusive.
So whatever you do when you buy your next printer, look at printer price, print quality and print price.
We all have those moments when we see an error on an email just after we press the send button.
I wish I hadn't sent that email...
But what can we do? There is no guaranteed way to ‘unsend’ an email, so we should look at stopping it being sent in the first place.
Googlemail already has a feature called ‘undo send’ that can be enabled. This gives you five seconds to cancel the email.
Thunderbird can use an extension to send emails later. Magic SLR adds a ‘send later’ button, while mailtweak and send later 3 provide the option for individual emails – not really what we are after.
Microsoft Outlook is best served here. By setting up a rule, you can defer sending by however long you want. Go to rules and alerts to create a new blank rule. Now ‘check messages after sending’
Click through the conditions screen and confirm that you want the rule to apply to all messages that you send.
The next screen will allow you to defer delivery by a number of minutes. Then give the rule a name and you are away.
Messages will sit in the outbox for the time you specified before being delivered, giving you time to change your mind.
People that I'm working with
I met up with John Prince of Cartridge UK, who runs a printer ink and toner refilling service in Didcot. There are other branches around the South. I was impressed by how much one can save by using refilled or remanufactured units.
Franchise partner opportunities
We've released the next five territories for franchise partners to join the fleet using our proven business model to build a successful business.
The flying doctor is looking for enthusiastic individuals who enjoy working with computers. You can help them run their own business and turn their passion into profit!
Think of the people you know who would like this opportunity then get them to:
call the flying doctor on 01865 748197
visit the website
to start on their success.